Quality-Based Messaging Limits

The quality-based Messaging limit tier affects how many customers your business can send messages to on a daily basis. This includes new conversations as well as existing conversations with customers. The quality-based rate limits do NOT limit the number of messages your business can send, just the number of customers you are trying to message. It also does NOT apply to messages sent in response toa user- initiated message within a 24-hour period.

• Tier 1:

  Allows your business to send messages to 1K unique customers in a rolling 24-hour period. Tier 2: Allows your business to send messages to 10K unique customers in a rolling 24-hour period. Tier 3: Allows your business to send messages to 100K unique customers in a rolling 24-hour period. Note: A business starts in Tier 1 when it registers its phone number.

  • its quality rating is not in the Red state, AND
  • it messages 2X the number of customers of its current limit in a maximum window of 7 days. Note: As soon as the business reaches its 2X number, it will be moved to the next tier. Since there is a limit of X number of customers per day, the earliest the upgrade can occur is after 2days

Similarly, the business will be downgraded to a lower tier when quality rating falls to Red state and continues to remain so for 7 consecutive days. It is possible that the business will be Suspended i.e. Blocked if it continues to remain in Tier 1 and quality rating remains in Red state for an extended period of time.