Today, more than 1.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family—anytime and anywhere. Businesses all over the world have already been using WhatsApp informally to communicate with customers, whether about product enquiries or transactional updates. WhatsApp Business is a new way for businesses to better manage such conversations with their customers and reach new customers who will also value the fast, convenient, and private messaging experience.
This guide will help businesses get started on building an official brand presence on WhatsApp and creating engaging conversational messaging experiences using the AskEVA Messaging API.