Always adhere to the WhatsApp Business policy and commerce
policy.
The template must be simplistic and clearly
non-promotional. Make it sound like you are notifying /
alerting someone about a recent action.
The template CANNOT be a
message that of type -
1:100. WhatsApp rejects
promotional templates that they think will cause a
spam-like experience.
The template verbiage must be such that the variable
values can be easily determined such as,
“Dear {{1}} This is to inform
you that, your insurance policy with policy number {{2}}
has a premium amount {{3}} which is due for payment on
date {{4}} “
Media Templates must have a clear caption part that speaks
for the’ media’ attachment. WhatsApp must be able to
understand what the contents of the media from the message
/ caption would be.
If you need to write a message template to reopen the
24-hour window, it is suggested that the templates start
with some reference to the previous conversation.
In case dispute needs to be raised with WhatsApp, the
business use case of the template along with sample values
must be shared.
Avoid floating variable {{1}} {{2}} i.e., consecutive
variables specified immediately as these do not give
WhatsApp clarity on the possible values.
Make it a point to always stick to the content languages
as per specified in the ‘language’ while creating a
template.
CTA Button templates must have genuine website links
(static part) that must be accessible for verification by
WhatsApp as a part of the template approval. lIn order to
speed up Template approvals, WhatsApp has made it
mandatory to add sample values for variables within a
template.