Sending notifications on WhatsApp
To send a notification to a customer on WhatsApp, you must
have:
-
An explicit opt-in from that customer indicating his
consent to receive messages from your business on WhatsApp
(Read more about WhatsApp’s opt-in requirements below)
-
The notification message must be in the form of a message
template that has been pre- approved by WhatsApp.
-
Message Templates are transactional message templates
that your business will send to customers over
WhatsApp.
-
Good examples of Message Templates are credit card
payment reminders, e- commerce order delivery status
updates, loan approval status changes, policy change
notice, etc.
-
Message Templates cannot have any promotional or
remarketing content, such as cross-selling or
up-selling products. This is strictly against WhatsApp
policy and will be rejected during the approval
process.
-
WhatsApp has an upper limit of 250 message templates
per WhatsApp Business account (WABA). It can be
extended by raising a special request to WhatsApp with
valid justification to a maximum of 1500 templates.
-
Currently WhatsApp support text and rich media (image,
document, and video) and location message templates