Business Accounts Types

There are two types of WhatsApp Business Accounts, which determines how your business appears to your customers.

  • Business Account
  • Official Business Account
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Business Account

Any account that is using the WhatsApp Business API is by default a Business Account.

How the Business appears to customers
  • The name of the business is not visible if the customer hasn't added the business to their address book; instead the Business Phone Number will be visible. In addition, if the business sends a template notification which contains a link, then links will not be clickable. Once the customer adds the business to their address book or replies on the WhatsApp chat, the links become clickable.

Official Business Account

WhatsApp has verified that an authentic brand owns this account.

How the Business appears to customers
  • An Official Business Account has a green checkmark badge in its profile and next to the header in the chat thread. The name of the business is visible even if the customer has not added the business to their address book.
  • However, if the customer has saved the business to their address book, then the Address Book Name takes precedence over the Verified Name of the Business.
    • Please Note
    • The business must apply for an Official Business Account status and will be considered only after at least one month of go-live with an average. traffic of at least 1000 messages per Day over a 7-day period. WhatsApp decides whether to grant the Official Business Account status and the decision cannot be contested

Few things to note about the WhatsApp official Business Account

  • The Official Business Account (verified badge) is awarded by WhatsApp based on certain criteria such as mentioned below (but not limited to)
    • 1.Notability
    • 2.Volumes
    • 3.WhatsApp Business Account Number Quality rating etc.

    Notability is defined by WhatsApp as: An account that must represent a well-known often searched brand or entity. WhatsApp reviews accounts that are featured in multiple news sources, and they don't consider paid or promotional content as sources for review.

  • The decision to grant the Official Business Account (verified badge) is at WhatsApp's discretion.

  • AskEVA will raise the request to WhatsApp for an Official Business Account on behalf of the Business.

  • If WhatsApp has decided to not grant the OBA to the Business, the Business can re-apply after a period of 30 days.